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AFP CT Webinars/Audioconferences

July 24, 2013

Middlesex County Community Foundation, Middletown, CT
In partnership with the Association of Fundraising Professionals - Connecticut Chapter

July 24, 2013, Wednesday
What’s Wrong with Your Fundraising and How You Can Fix It

This webinar, based on the upcoming book by Ellen Bristol and Linda Lysakowski, ACFRE will help you look at how your fundraising efforts are really going. Participants in the webinar will have the opportunity to complete the Leaky Bucket assessment online prior to the webinar. Results for organizations nationally and results for webinar participates in particular, will be reviewed in the webinar. Participants will then be given some ideas on how to fix their fundraising and stops the "leaks" in their own "buckets."

At the conclusion of this session, participants will:

  • Learn the difference between leading indicators and trailing indicators
  • Learn how to determine the weaknesses in your fundraising program
  • Learn how to develop a plan to improve donor acquisition and donor retention
  • Learn how to communicate with donors effectively

Target Audience:
Mid-level development professionals

About the Presenters:
Linda Lysakowski 2013
Linda Lysakowski is one of fewer than 100 professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. In her twenty years as a philanthropic consultant, Linda has managed capital campaigns, helped hundreds of nonprofit organizations achieve their development goals, and trained more than 22,000 development professionals in Canada, Mexico, Egypt and the 50 United States.  

A graduate of Alvernia University and AFP’s Faculty Training Academy, she is a Master Teacher. Linda is the author of Recruiting and Training Fundraising VolunteersThe Development PlanFundraising as a Career: What, Are You Crazy?Capital Campaigns: Everything You NEED to KnowRaise More Money from Your Business CommunityFundraising for the GENIUS, a contributing author to The Fundraising Feasibility Study - It's Not About the Money, co-editor of YOU and Your Nonprofit and The Nonprofit Consulting Handbook and co-author of The Essential Nonprofit Fundraising Handbook and What's Wrong With Your Fundraising…And How You Can Fix It.  

In addition to her consulting and training practice, Linda serves as Acquisitions Editor for CharityChannel Press and For the GENIUS Press.


Ellen Bristol 2013

Ellen Bristol has worked with hundreds of nonprofits for the past seventeen years, helping them improve their fundraising results using systematic disciplines and metrics.  She says "We bring in the science that makes the art of fundraising possible."  She is the developer of the firm's flagship methodology Fundraising the SMART Way®, an evidence-based model for managing the fundraising effort on the basis of continuous improvement and its accompanying software utility SMART Way™ Scorecard 2.0.

Ellen developed the Leaky Bucket Assessment for Effective Fundraising, an on-line assessment that has been collecting data for over a year.   She wrote a book based on the findings of this study, called What's Wrong with Your Fundraising - nd How You Can Fix It, with co-author Linda Lysakowski.  She currently is working on a book about Fundraising the SMART Way™.

Ellen is considered a thought leader in the specialized field of performance management and business intelligence for nonprofits.  She is a member of the Professional Advancement Division of the Association of Fundraising Professionals International, where she serves on the Research Council.